Monday, September 21, 2009

Backstage Alexandra Beaumont show FW SS10'

Alexandra Beaumont is a young designer who is focused on the clothing and how it looks on the woman. Her designs are fresh but feel as if they have been around for decades.

“The clothes compliment the woman – bring out her beauty – isn’t this the point of clothing? My clothes are about making the woman look her best and allowing her to be seen, beautifully. When a woman walks into a party, to work, out for the evening, I want people to say, ‘You look beautiful – I’ve never seen you look better’ and just see the woman.” says Beaumont.

“Putting on one of her pieces makes me feel instantly comfortable and sexy. I look and feel better than I have in any other clothes” says a prominent client.

Early buzz from celebrity stylists are promising. “Alex is a timeless designer who understands elegance and does not put trend above beauty.”

“Alex’s designs are what is missing from fashion today. They are classic and about making a woman look beautiful, young and fresh. Her clothes make people comment about the woman, not the clothes… something that has been forgotten by today’s designers."

Here are some images from her presentation...

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