Surf Saturdays in New York by Hurley

Hurley had a private preview of the collaborative collection with Pendleton Capsule. The private launch event was nothing but "WARM and ACCOMMODATING", the design of it had the essence of a rock and roll surf bbq.

The store has a backyard made of wood which was the host for most part of the event with a video of the campaign and collection, a grill with delicious sausage hot dogs (yes they had veggie hot dogs too!), endless amounts of beer and whiskey for everybody to keep warm.

A small stage with acoustic instruments were later a band came up to play to indie rock and giving the event a whole sense of a house party at the beach.

The Saturdays Surf Store in New York (SoHo) is cozy, easy access to
find clothing and just makes you want to jump on your surfboard and
surf your city stress away.

We ran into numerous fashion insiders and surfing addicts. Not only is the store a place for everybody to surely visit before planning to go surfing anywhere, but just for you to hang out.

Go check this store out, we have already picked our outfits for our
surfing adventures this upcoming spring.