Saturdays Surf Shop was the perfect setting for Casio to unveil their new G’zOne mobile phone models. Owned by three self-proclaimed surf fans, Saturdays is an idyllic gem on 31 Crosby Street in SoHo that brings West Coast surf culture (and the necessary tools) to Manhattan. And even better, it also doubles as a legitimate coffee shop during normal hours. Last night’s event, complete with authentic German wursts from Schaller & Weber, was appropriately set in the store’s outdoor garden, where guests enjoyed a short video presentation by Maine-based surfboard company Grain.
Go to the store! 31 Crosby Street get one of the boards, they are AMAZING...and in the words of the founder of Grain Boards, do not start surfing if you are not prepared to change your whole life!