Friday, March 19, 2010

Casio and Grain Surfboards BBQ at Saturdays

Saturdays Surf Shop was the perfect setting for Casio to unveil their new G’zOne mobile phone models. Owned by three self-proclaimed surf fans, Saturdays is an idyllic gem on 31 Crosby Street in SoHo that brings West Coast surf culture (and the necessary tools) to Manhattan. And even better, it also doubles as a legitimate coffee shop during normal hours. Last night’s event, complete with authentic German wursts from Schaller & Weber, was appropriately set in the store’s outdoor garden, where guests enjoyed a short video presentation by Maine-based surfboard company Grain.

The guys from Grain had previously collaborated with Casio, and last night’s soiree was meant to showcase and celebrate that relationship. It makes sense that Casio has chosen to align itself with a surfboard company. The phones, which are being marketed to those who live actively, boast a shock-resistant, water-resistant, and dust-resistant exterior, perfect for any day at the beach. The new G’zOnes are available in a traditional flip-phone style, and as a messaging device similar to T-Mobile’s sidekick. Verizon will carry Casio’s models.

Go to the store! 31 Crosby Street get one of the boards, they are AMAZING...and in the words of the founder of Grain Boards, do not start surfing if you are not prepared to change your whole life!

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