Showing posts with label SOMW. Show all posts
Showing posts with label SOMW. Show all posts

Monday, July 5, 2010

PLEASE VISIT US AT OUR NEW WEBSITE


GO TO: http://www.somw.org WE HAVE JUST LAUNCHED OUR NEW NETWORK AND ARTICLES, NEWS AND OTHER COOL STUFF WILL BE POSTED THERE.

SIGN UP AND WAIT FOR YOUR APPROVAL

WELCOME TO THE NEW SOMW LADIES AND GENTLEMEN!

Thursday, July 1, 2010

A must read interview with the gorgeous “Hannah Sobisky” by Amna Bou-Azza


SOMW : How did you get into modeling? Tell me how and when everything started ?

Hannah: I started getting approached by scouts a lot around the age of 13. I met Erin Olson of Echo Models a friends BBQ when I was 14. She introduced me to DNA Models in New York and I signed with both agencies and things have taken off since then.


SOMW : Now that you're signed with DNA do you believe that Echo models made things easier for you and helped you to get into such a well known agency ?

Hannah : Echo Models definitely helped to make everything a smooth transition. Erin is very careful and concerned about her models. She is knowledgeable in the business which is huge. People in the industry trust her and respect her.


SOMW : Did you always know that you wanted to be a model?


Hannah : I never really thought a whole lot about becoming a model until I started getting approached.



SOMW : If you hadn't become a model, what would you see yourself doing?

Hannah : If I hadn't become a model I would definitely see myself continuing my dance career.


SOMW: Who’s your favorite model if you have one ?


Hannah : I don't really have a favorite model as of yet.



SOMW : How do you spend your days Hannah ?


Hannah : Besides school, I spend my days dancing, hanging with friends, reading, and being with my family


SOMW : What has been your best trip as a model? Is there anywhere you would like to travel that you
haven't been to yet?
Hannah : My best trip so far is definitely New York. Every time I go I learn more and more about how to improve. I eventually want to travel all over the world. But I want to take it slow. I want to enjoy being a teenager too. I am about to go to Paris this summer to model with Viva agency. I am so excited to go and learn and work.


SOMW : How do you feel about the media trying to influence the perception of models and their 'ideal'
size?"

Hannah : I don't like that the media has such a strong influence on body image. I do understand the need to advertise and sell things, and you want to use people who make the product look good. But I also think that we don't have to fall into the ideal image trap. Thanks to good genes and my family, I have usually had a positive body image. But I am not perfect either. I know I will be told I am either too tall, or too thin,or not thin enough, or not soft enough or too soft by certain clients or jobs. I won't get every job I go out for. But I have a responsibility to remember that I am still good enough inside and that is all that matters in the end. I hope other teenagers can learn and understand that as well.

SOMW : Do you have a secret that you can share with us ? (laughing)


Hannah : A secret that most of my friends don't know about me is that I still love to watch the princess Disney movies every once in a while. I guess I am still a little girl at heart.


SOMW : What do you enjoy the most about the modeling world ?


Hannah : What I enjoy most about the modeling world is the powerful feeling of walking down a runway and the fun you can have behind the camera. I love photo shoots


SOMW : Who's your favorite designer ?


Hannah : I have so many favorite designers but the 2 that stand out to me are Renzo Rosso of Diesel and Betsy Johnson. I love the funky but casual style of Renzo and the quirky yet beautiful style of Betsy.



SOMW : What would you like to be known for at the end of you fashion career?

Hannah : I would like to be known for 3 things:
-Being an amazing runway model -Being an example to other women by being as modest and appropriate as I can in an industry that doesn't always want that -And last but not least, I would like to be able to help other teens learn to love themselves no matter what body type they have and to learn to let their inner beauty shine through.



SOMW : what do you think about SOMW ?


Hannah : Well I haven't known too much about SOMW until now but if these are the kinds of interviews and information people will be able to get from it, I am definitely all for it. How exciting! Thank you for being interested in my answers and in me.



SOMW : Thank you Hannah! And thanks for the amazing pictures , SOMW loves you too ! All the best for your career!

Tuesday, June 29, 2010

Courtney Erickson back in town





Our good friend and amazing model Courtney Erickson who is signed with Q is back in town!! arriving next week...she is sure she will kick some butt...so watch out everybody she is here to do her thing...and we all know this girl WORKS...

We love Court and can't wait to talk to her about her latest travels and experiences

Friday, June 25, 2010

Secrets in China


Aside from the schemers, the thuggery, and other manifestations of bad taste, I'm not sure where to start. I could mention the visa fraud scam I took right to the US Embassy's Visa Fraud Unit, ending in the death (with no body at the funeral) of the person who tried to recruit me. I could mention the Chinese art scene as a haven for money launderers. I could go on about some clients I've had (one of them thought that by buying the film, they owned the rights to the images I produced for them -- hence I chose to drop them immediately and not return any calls) -- maybe this email to me from one of Asia's best creative directors (we met on an IBM campaign in 2003) may shed some light on what models can expect; if it exists on this level, it can exist on any level, especially in the modeling industry.

*********************
Mister Frady,
After many years of honing my craft, and all too often in the company of colleagues - who, shall we say, have a less sharpened career than myself - I am of slight concerns and am seeing the unmistakable hallmarks of a 'no thought, no planning, no idea, wing it through kind of business that i am seeing and experiencing at 798.
For instance - the 'busy' office with no procedures, no proper facilities or administration - but instead, a fucking Ay-i serving bitter shit tea endlessly, instead of hiring a hot receptionist to answer their phones... the sloppiness of the meetings with management and their genuine lack of vision and a serious lack of depth of understanding about what they are doing. The lazy 'legal girl' who said she was to email me - despite me already having emailed her. She is a pip squeak and probably winced at my fee schedule i sent them.
Look, I can go on with a litany of amateurisms that will only sadden me, and perhaps you. But there's little point.

So looking on the bright side i feel if 798 and I can reach an agreement and I come on board to help, then it will be high time to apply some stainless steel methodology and influence into the thing - and attempt to mould some sense and shape to this nebulous mass of seemingly desperate corner cutters.

If this eventuates - and the ball is now entirely in their court - I will need to work closely with you in terms of sharpening the 798 Group image. If the image and presenation is at least right and reflects the bullshit they proport to, then, well, fuck Shannon, it may get them over the line and put some cash in our pockets - despite the inner machinations and realities of the organization are a fucking hopelessly disorganised, counter-productive disaster.

At this stage I have done enough for free. Ive listened to their bullshit enough. They can now walk the walk.

******************
Among the bad, there is always good, but one has to look very carefully. Rainbow Gao is generally a good person, she runs an agency out of Shanghai. I could recommend people, like Shaun Price from Kentucky (photos attached, he's the handsome black guy in the white suit), and my other friend Morgan, who was the guy who shot Jackie Chan in "Forbidden Kingdom" (also in the photos). In another photo is Henry Li, someone to look out for, he started China's night life (Quentin Tarantino was bartending for him while shooting "Kill Bill" in Beijing, he brought Paul Oakenfold to the Great Wall, and before I left China I had drinks with Colin Farrell at his bar, he knows everyone) and is generally a godfather-type figure with good intentions which may or may not lead to the right introductions.

I may be more qualified to steer people in right directions than to steer them away from certain people. Or maybe that's just my inclination. However I do feel responsible to pass on whatever I have learned in the hopes of staving away bad experiences.

Thursday, June 24, 2010

Interview with Erin owner of Echo Models


Interview by Amna Bou-Azza (SOMW) with the owner of Echo models “Erin Olson”


SOMW : What was your overriding inspiration to get into the business and create “Echo Models” ?


Erin : I’ve spent 15 years in various aspects of the fashion and modeling world. Over time I realized my passion was finding potential models, developing and managing them. I was inspired to start my own management company because I wanted to provide a safe and honest way for people to get into the industry without getting scammed or paying unnecessary fees.



SOMW : Can you tell me about your role in “Echo models” ? What do you do exactly?


Erin : I founded Echo Models in May of 2009. I personally scout, develop and manage all the models I represent. My motto is: If I can’t place a girl with one of the top ten agencies in the world, I don’t waste my time (I don’t waste their time either).



SOMW : Give me one word that defines the modeling industry for you?


Erin : Exciting Why? Because there is so much potential for lives to change for the better in this industry. For example, one of my models literally just barely left her high school graduation in the tiny town of Fillmore, Utah and flew straight to Singapore to begin modeling with Ave Management and shooting with the world famous fashion photographer “Chuando”.

Another girl that I sent to LA literally had only been a model for 4 days when she was cast as the only girl featured in a 10 page editorial in “Harper’s Bazaar”. You just never know how this industry will affect your life, it may happen really fast or slow. And not knowing what's going to happen from one day to the next is always exciting!



SOMW : Any tips for a model to make it big in this very competitive industry ? Any advice ?


Erin : The 3 P’s: Be Persistent, Passionate, and Professional

Persistent: You won’t last a single day in this industry unless you are able to get up every time you fall down. There is a lot of rejection in modeling, so you have to keep smiling, put on those high heels, get back out there, and believe in yourself if you want to make it.


Passionate: YOU have to be the one to want to model, not your mom, not your friends and not your agent. If you don’t have passion for it, you just won’t last.


Professional: Your main priority as a model is to make the client want to book you again. Never forget that as a model you are running your own business. As with any business, the key to success is getting and keeping clients. If you’re difficult to work with, late, rude, or unpleasant in any way when you’re on the job, most likely you’ve lost a client and lots of opportunities for jobs down the road.



SOMW : There has been a trend of using skinnier female models in recent years. Are designers in some
way responsible or is it the casting agents ?


Erin : Designers have every power to change the sample sizes they make. But if they do, they or the casting agents have to find models that fit those sizes, that’s a hard job. That’s why most designers book the walking mannequins (models) from already established agencies. Perhaps the agencies are responsible.



SOMW: Is the modeling profession something that provides financial stability? Does the agency take care of the financial aspects?

Erin: It can, but there’s definitely an investment in the beginning from both the model and the agency. The agency should pay for flights, books, comp cards and test shoots, etc. and the model should invest her time, energy, interest, and making sure she looks amazing!


SOMW : What do you think about SOMW ?

Erin : Not only an incredible resource for models but also an inspiration to many who think modeling is for girls with no personality. SOMW puts soul into the modeling world!



SOMW : Any quote that you could leave us with ?


Erin : “The future belongs to those who believe in the beauty of their dreams”. {Eleanor Roosevelt}


SOMW : I love this quote ! Thank you Erin for this great interview, SOMW wishes to you and” Echo models” the best of luck !

Wednesday, June 23, 2010

Lauren Young for Cover of Jacques Magazine




We showed you the video Lauren shot for Jacques a while back...now guess what? SHE BOOKED THE COVER!

She looks stunning!! and not surprising this girl stays very down to earth and keeps working harder to achieve even more...Lauren is a true inspiration for other new models around the world.

SOMW loves Lauren Young!

Lauren is signed with MC2 Model Management in New York

Tuesday, June 22, 2010

modasphere is here!


You all remembered we gave you a little hint a new casting system was coming along...and not the one you have heard is based in Slovenia or some far country like that...right here in the US of A.

Modasphere.com is here to revolutionize the way agencies work...how?

Imagine you (agents and bookers) being able to control the system form your iphone or your ipad? Being able to use any computer available to work from, without any necessity of installing big programs or systems...

The system that lets you do EVERYTHING in one simple click...

And on top of that...cheaper? is that even possible?

OH YES!

Modasphere is here to rock your worlds...

Where to find it? Wanna give us a call for a private viewing?

You can go to: http://www.modasphere.com

ENJOY!

Friday, June 18, 2010

ESMOD celebrates 22 years


ESMOD INTERNATIONAL FASHION UNIVERSITY GROUP is the first fashion school established in France and founded in 1841 , ESOMD has an international network all over the world.



This year ESMOD Tunisia celebSOMWrated their 22 years anniversary by setting a big show in Tunis the capital of the country hosting all ESMOD representatives from all over the world. It gave the opportunity to show the great potential of Tunisian designers and we can notice the development of the fashion industry in this country. SOMW was proud to have been invited and being witness of this great event, we wish ESMOD many more years of success and a brilliant future generation of designers to come.

Thursday, June 17, 2010

Hi I am Michelle and this is my story...


My name is Michelle Cartwright, I am 18 years old from Long Island, New York and I currently attend the University at Buffalo and I am writing this today to tell you about my experiences in finding an agency to represent me in NYC.


When I was 9 months old I started my baby modeling career, which unfortunately only lasted until I was four years old when I told my mom that I didn’t “want to smile for the camera anymore”. From then up until just a year ago, I was involved in every sport you could think of and I basically lived a normal childhood. Last year (after high school ended) I decided (since I was no longer playing sports) that I would try modeling out again. My whole life I’ve been told that I should get back into modeling, and now that I have the time to put my full effort into it, I decided to pursue this career again.


Whenever I had breaks and was able to come home from Buffalo, I would tell my mom to do some research for me to find out how to break into the industry. Our first step was to get some test shoots in (considering I had no professional pictures taken of myself yet). My first shoot was during my winter break from school with Joseph Paradiso, one of the photographers for the new faces division at NEXT. We found Joe from a friend of my aunt’s who works with Macy’s catalog division. He was absolutely great. He was patient and directed me extremely well.


All the shots I took with him were mostly high fashion and very serious. He wasn’t so sure that I could pull off the high fashion look at first (because normally when people look at me, they see a pretty ‘girl next door’ type of look). However, as he shot me, he changed his mind. The shoot was a success and such a great first experience. Joe told me I was a natural.



As soon as my mom and I got the pictures developed, we immediately emailed them to a bunch of different agencies online. This was a total bust however. We didn’t hear back from anyone really. Because the pictures we took were very high fashion looking, we decided to do an additional test shoot outside in natural light (bathing suit/and other more commercial looks). Once we finished that shoot we sent the pictures to our contact at Macy’s who loved them and referred us to the head of model casting at Macy’s. Once the head of model casting looked at the two shoots I had done, she too loved my pictures and referred us to a number of agencies in NYC that she books her models through.


This started our huge adventure with meeting some of the top agencies in NYC and the world. On my first day, I had meetings with Ford, Wilhelmina and IMG. Everyone I met was surprisingly nice to me. All of them reviewed my book, took digital pictures and asked me questions about my goals. Personally I was just happy they didn’t slam the door in my face (considering I had no experience, lol).

Ford was considering me for the teen division, Wilhelmina told me I was too short right away (wanted me to be 5’10’’), and IMG took more than a week to deliberate whether I was right for their board, but Rene and Michael (manager and assistant manager of the women’s division at IMG) were two of the nicest people I met on my search for the right agency. The next day I had two more meetings with Click and Marilyn. We were referred to Click by another friend of a friend. When we met with the head of the women’s division at Click, she immediately said that I was beautiful but that they only take girls 5’10’’ and above.

At Marilyn, I immediately fell in love with the man Anthony that we met with. He was so interested in me, said I was beautiful, took digitals of me, and my mom and I had close to a 30 minute conversation with him just about me and what I want to do with a modeling career. When he got back to me about the board’s decision, he said that they all loved me as well, but the problem was that they already had 3 other girls on the board who had the same coloring and look as me (dark hair, green eyes). Even though they loved me, they felt it wouldn’t be fair to their existing models or to me. He suggested that I check back and send additional pictures in 3-6 months as models leave and change agencies often and the board could be completely different by then.


Our next stop was to the talent agency Abrams Artists. We were referred to them by one of my mom’s close friends who has been pushing my mom to get me back into modeling for years and is one of my biggest fans. I met with a very sweet man named Joe who was immediately interested in me for all aspects of his business from print to on camera/film. He talked to my mom and I for an hour about all the things I could do with their talent agency, we left very impressed and will most likely be signing with them for the on camera/film end of the business (for commercials).


Next, we were told about the agency APM Model Management through a friend of a friend. APM is a “boutique” modeling agency in NYC run by an extraordinary team with loads of industry experience. We met with Shawn who is formerly of DNA models, and now the director of new faces at APM. He was wonderful, filled with experience and is currently working on revamping APM with a new faces division and a new men’s division.

Shawn loved me and referred me to the director Louise who literally has 40 years of experience in this business and simply made me feel comfortable and at home. She offered me a contract and even though we took it with us to look over, my mom and I knew that we found the right place for me. Even though they are smaller, I can look forward to a more personalized management experience and an agency that has huge potential for growth. I am so excited to be working with them and starting this new career, finally.


In summation, there are a lot of agencies out there and all of them seem to be looking for different things. For some I had the wrong look, some I was too short, some I was too pretty. My advice is to do your homework, ask advice from people in the industry, and never give up until you find the right fit for yourself. I’m looking forward to having an enjoyable and successful career and I wish luck to anyone reading this who has the same dream.

Hi I am Michelle and this is my story...


My name is Michelle Cartwright, I am 18 years old from Long Island, New York and I currently attend the University at Buffalo and I am writing this today to tell you about my experiences in finding an agency to represent me in NYC.

When I was 9 months old I started my baby modeling career, which unfortunately only lasted until I was four years old when I told my mom that I didn’t “want to smile for the camera anymore”. From then up until just a year ago, I was involved in every sport you could think of and I basically lived a normal childhood. Last year (after high school ended) I decided (since I was no longer playing sports) that I would try modeling out again. My whole life I’ve been told that I should get back into modeling, and now that I have the time to put my full effort into it, I decided to pursue this career again.

Whenever I had breaks and was able to come home from Buffalo, I would tell my mom to do some research for me to find out how to break into the industry. Our first step was to get some test shoots in (considering I had no professional pictures taken of myself yet). My first shoot was during my winter break from school with Joseph Paradiso, one of the photographers for the new faces division at NEXT. We found Joe from a friend of my aunt’s who works with Macy’s catalog division. He was absolutely great. He was patient and directed me extremely well. All the shots I took with him were mostly high fashion and very serious. He wasn’t so sure that I could pull off the high fashion look at first (because normally when people look at me, they see a pretty ‘girl next door’ type of look). However, as he shot me, he changed his mind. The shoot was a success and such a great first experience. Joe told me I was a natural.



As soon as my mom and I got the pictures developed, we immediately emailed them to a bunch of different agencies online. This was a total bust however. We didn’t hear back from anyone really. Because the pictures we took were very high fashion looking, we decided to do an additional test shoot outside in natural light (bathing suit/and other more commercial looks). Once we finished that shoot we sent the pictures to our contact at Macy’s who loved them and referred us to the head of model casting at Macy’s. Once the head of model casting looked at the two shoots I had done, she too loved my pictures and referred us to a number of agencies in NYC that she books her models through.

This started our huge adventure with meeting some of the top agencies in NYC and the world. On my first day, I had meetings with Ford, Wilhelmina and IMG. Everyone I met was surprisingly nice to me. All of them reviewed my book, took digital pictures and asked me questions about my goals. Personally I was just happy they didn’t slam the door in my face (considering I had no experience, lol). Ford was considering me for the teen division, Wilhelmina told me I was too short right away (wanted me to be 5’10’’), and IMG took more than a week to deliberate whether I was right for their board, but Rene and Michael (manager and assistant manager of the women’s division at IMG) were two of the nicest people I met on my search for the right agency. The next day I had two more meetings with Click and Marilyn. We were referred to Click by another friend of a friend. When we met with the head of the women’s division at Click, she immediately said that I was beautiful but that they only take girls 5’10’’ and above. At Marilyn, I immediately fell in love with the man Anthony that we met with. He was so interested in me, said I was beautiful, took digitals of me, and my mom and I had close to a 30 minute conversation with him just about me and what I want to do with a modeling career. When he got back to me about the board’s decision, he said that they all loved me as well, but the problem was that they already had 3 other girls on the board who had the same coloring and look as me (dark hair, green eyes). Even though they loved me, they felt it wouldn’t be fair to their existing models or to me. He suggested that I check back and send additional pictures in 3-6 months as models leave and change agencies often and the board could be completely different by then.

Our next stop was to the talent agency Abrams Artists. We were referred to them by one of my mom’s close friends who has been pushing my mom to get me back into modeling for years and is one of my biggest fans. I met with a very sweet man named Joe who was immediately interested in me for all aspects of his business from print to on camera/film. He talked to my mom and I for an hour about all the things I could do with their talent agency, we left very impressed and will most likely be signing with them for the on camera/film end of the business (for commercials).

Next, we were told about the agency APM Model Management through a friend of a friend. APM is a “boutique” modeling agency in NYC run by an extraordinary team with loads of industry experience. We met with Shawn who is formerly of DNA models, and now the director of new faces at APM. He was wonderful, filled with experience and is currently working on revamping APM with a new faces division and a new men’s division. Shawn loved me and referred me to the director Louise who literally has 40 years of experience in this business and simply made me feel comfortable and at home. She offered me a contract and even though we took it with us to look over, my mom and I knew that we found the right place for me. Even though they are smaller, I can look forward to a more personalized management experience and an agency that has huge potential for growth. I am so excited to be working with them and starting this new career, finally.

In summation, there are a lot of agencies out there and all of them seem to be looking for different things. For some I had the wrong look, some I was too short, some I was too pretty. My advice is to do your homework, ask advice from people in the industry, and never give up until you find the right fit for yourself. I’m looking forward to having an enjoyable and successful career and I wish luck to anyone reading this who has the same dream.

Tuesday, June 15, 2010

Interview with fashion photographer Donald Johnson


SOMW : How did you get into photography? How long have you been doing photography ? Can you tell us what encouraged you to be a photographer or what precisely inspired you .

Did you learn photography in specialized schools or did you learn it by yourself?

Donald : I've always loved photography, since when was child. I learned it during graphic design school but I realized that i had to learn more and then drove me to consult books and learn from practicing myself.

Working for few weeks in a photography studio I had the opportunity to learn more, giving me the passion I've always had.


SOMW: Any photographers that have influenced your career?


Donald : Years ago I was fascinated by David LaChapelle's works. Than, i was introduced to fashion industry and all about odd stuff.
Meeting with Tim Walker during his exhibition in Milan, I recognized the need to realize my photographic passion.


SOMW: How many pictures would you say you take to find "the right one” ?

Donald: Well, photo-editing it's the most important thing and in the same time the hardest to choose the right one photo.

Usually some photographers on 100 shots, they choose a couple.


SOMW : Do you prefer Black and white photos or color ones ?


Donald : I love both, each of color pictures are more direct and the subject is usually clear.

Instead, in black and white you have the chance of being able to relate the subject with the location.



SOMW : How do you choose your muse ? What do you do to stay inspired?


Donald : The most important thing for me is to convey exactly the personality of the model and it's not so easy to find the muse who is able to forward her beauty.


SOMW : I really love the way you seem to focus on the eye's of your subject in many of your shots . Do you make an effort to do this or is it just spontaneous talent that happens?



Donald : Everything about my works is spontaneous; I like to simply trasmit what my eyes want to see.



SOMW : What do you like the most about the Fashion industry ?



Donald : One of the most important things that's going to lead to lead to the most innovation about collections, between the art of photography and the passion.



SOMW: Do you prefer runaways or photo shoots? What do you enjoy shooting the most ?



Donald : I impressed a lot of work in the Gucci FW 2010 catwalk last Fashion Week but I guess i prefer to work with photo shoots because you can have more direct contact with the subject to represent.



SOMW : Most people think the life of a photographer is glamorous and they get to meet famous people, is it true ?



Donald : In part it's true, because it is a fascinating work, but like all jobs, you always must get the best from your works and what you want and it's not so easy.



SOMW : We’d like to know your opinion about the modeling world ? what do you think about it ? Does this industry represent danger for young girls? What advice would you give to every girl who want to become a model?



Donald : The fashion world represents the classy society and at the same time is like a circle of all those arts such as entertainments.

The only advice I can give about the young telents who want to model is to be themselves and give their best because it stands out the qualities of them.



SOMW: Who’s your favorite model?



Donald : One of my favorite model is Carmen Kass. But also like Anja Rubik, Anna Selezneva, Frida Gustavsson, Freja Beha and Natasha Poly.



SOMW : does it exist certain tips for a model to make it big in this very competitive industry ?



Donald : Well, in my opinion: just be yourself, work hard, do your best and not be swayed by people's opinion.



SOMW : To finish, allow me to ask you how did you hear about SOMW and what do you think about our organization ?



Donald : I found it by a person who advised me on web. I really like the structure of activities, from site layout to very updated fashion's content. Great Works.



SOMW : Thank You so much Donald and Good Luck !



Donald Johnson has been interviewed by Amna (SOMW)

Monday, June 14, 2010

New York and back Home again


It was 2008, and I was 19, and moving to NY to pursue my dreams as a Ford Model. Slowly my life was about to change. Within the first week of settling into my apartment, picking up my first portfolio ever at Ford, I knew I was in way over my head. I would see girls on the street towering over me, at 5’11, long legs and always on the same castings as me. The first casting I ever went on with Ford, a Wal-Mart job for $1,000, I booked. And those girls I had seen on the street were the same ones I had beat out for the job. Things were looking up for me. Continuing for a little over eight months, I booked jobs every week, gaining more and more confidence in myself. After grazing the covers of Women’s World, an Italian Magazine, getting a few spread tear sheets in various magazines, meeting Donald Trump while on Celebrity Apprentice, and working for Ralph Lauren for his bathing suit collection, I was on the right path.



Coming from a small town of Grand Rapids, Michigan, word grew quick of my success. The local radio station contacted me as I was boarding my flight to Vegas for a job, and got me in for a phone interview after seeing my debut on Celebrity Apprentice. The ball continued to roll, and the Grand Rapids Press, got a hold of my recent modeling photos, and called me for an interview, placing me right on the front page next to Obama and the Iraqi war. I thought this was all a dream! Why would people want to read or listen to me about my modeling career? Since I was new to the industry in NY, getting signed by a top five agency was very hard to achieve, and I slowly began to realize that. Next thing I knew, my old high school called me in, while I was visiting in Michigan for a few weeks to interview me on an article, “High school graduates and their success”. I was the only one they had interviewed from all the successful high school grads.



By this time, more and more print work came my way, putting me on the cover of a book, and getting me in as an extra in Sex and the City 2. I loved it. But after all the jobs, going to numerous Yankees games, Giants game, dating a Jets player, and with all the money flowing in, I did miss home. I flew back to Michigan from Queens about every three months for two years. I put off school for two years to pursue my modeling career, and as my friends back home were graduating and celebrating, I felt like a piece of me was missing. I felt ahead of the game, and pursuing a real career in modeling, but I wanted a degree…I wanted something to fall back on in the slow months of modeling, or when I’m older down the road.



In January of 2010, I decided to move back home to Michigan to continue my education, transfer schools, and try and tie in modeling somehow to my work, school and social life back home. It was not an easy decision to move back. I cried in front of my boss at The Village Pourhouse on the UWS, and almost teared up in front of my booker at Ford. But without their confidence and support, the decision would’ve been a lot harder. Maybe I was just lonely? I still wonder today what triggered my decision to move back home.



Now, back home in Michigan for 2 months, in school to get a degree in Veterinary medicine, or a licensed dietician, I hope to tie in modeling somehow into these. I am still signed with Ford Chicago, and there is a local agency I have been modeling for, ever since I was just five years old. Luckily they still call, and little promotional jobs, or photo shoots will come in, but I do still miss the castings every day, and the cut-throat industry modeling was in NY. There isn’t anything like that here. If you’re cute…you’re in. If you’re cute in NY, you had to be tall, skinny, photogenic and a 24 inch waist. That is what pushed me to become a better model, and THAT is what I know of modeling. No one in Michigan understands what “modeling” is. To them, it’s photo shoots with horrible photographers who just want to take pictures, and getting jobs like handing out flyers at an auto show, etc. I do miss the industry parties, and the time I had in NY.



Even though a model doesn’t live in NY, it doesn’t mean he or she can’t still pursue their dreams. They say that if you can make it in New York, you can make it anywhere. I think that after having been in NY for 2 years I do agree with that. After getting my face on a cover, a spread, on TV., on radio, in a movie, on Real World and in the Newspaper, I’ve just about hit every publication possible for me to succeed. My task now is going back and forth to NY. If someone wants to succeed, and the drive for success is there, they have to work for it. A piece of me is still left in NY, and I have accomplished a lot and no job is every a guarantee…but is anything ever a guarantee in life?



Modeling to me is a challenge. It pushes yourself, and makes you want to become a better person, inside and out. If the road comes where I do not go back to New York, my experience is more rewarding to me than anything. I’ve accomplished one of my biggest goals; getting signed by ford models... Now you just have to think about is, is it everything I wanted? At the end of the day, I’m thankful for the friends, clients and photographers I’ve met while in NY supporting me all the way through, putting my covers on their refrigerators .


Alexandra Rush



“Magic is believing in yourself, if you can do that, you can make anything happen." Johann Wolfgang von Goethe

Friday, June 11, 2010

Reminder!! Sephora Hourglass Cosmetics Event tomorrow




Friendly reminder to all of you, tomorrow we are happy to invite you to the Sephora Hourglass Cosmetics Event tomorrow at the Sephora Store located in Times Square...Event is from 2-7pm

We will be there taking snaps of attendees, of course making sure our guests are having fun and have some of our girls trying the new cosmetics coming out...

Models provided by Red Model Management

Come have fun, try some new make up...

We hope to see everybody there!

somw.org

Thursday, June 10, 2010

Interview with Liset Garza - Make Up Artist



Entertaining and informative interview by Amna (SOMW) with the professional Make Up artist based in NYC “ Liset Garza” .



SOMW : Hello Liset ! Tell us about yourself and if you attended school or you’re a self taught make up artist ?


Liset: I just recently moved to NY from Los Angeles. I did attend school at MUDD in Burbank.



SOMW : At what point in your life did you realize you wanted to be a make-up artist and why? Anything special that inspired you ?


Liset : I would have to say it really started at a young age. Watching my mom and my cousin do there makeup and seeing how beautiful and confident they both felt after they were done. Whom really inspired me is both Max Factor and Dick Page. I am a lover of old movies and seeing how Max Factor transformed such actresses like Clara Bow and Jean Harlow and even watching I love Lucy and watching Max Factor's name in the credits as the Makeup Artist I didn't know that jobs like that even excited. So he played a HUGE roll in my life.


SOMW : What steps have you taken to get into the fashion industry ?

Liset : Some steps are testing with Photographers, networking with other artist and the biggest step I had made is moving to New York. The talent here is incredible and love being part of it.



SOMW: What is your favorite thing about your job?

Liset : The people I get to work with mostly.



SOMW : Is there anyone that you hope to work with in the future?

Liset : (smiles) being in Dick Page's team for fashion week.



SOMW : Is there anything you want people to know about you? Professionally or Personally?

Liset : I am a bit shy but I get the job done.



SOMW : what feature(s) do you like to accentuate .

Liset : I love eyebrows you can change a woman's futures by something as simple as a eyebrow.



SOMW : what are the difference between applying make up on model and on real woman ? ( laughing)

Liset : ekkk... models don't ask to many questions when you apply there make up as real woman do. (laughs)


SOMW : you , most of the time work with models right? Have you ever had an unpleasant experience with a model ?

Liset : no, not yet. let's knock on wood about that.



SOMW : what was you best experience working as a make up artist ?

Liset : Seeing your work on a magazine for the very first time.



SOMW : What do you think about SOMW ?

Liset : I think its wonderful and its very informative. Thank you for having a site like this

one.


SOMW : Well thank you Lizet for this lovely interview . SOMW wishes to you the best of luck !

by Amna B

Wednesday, June 9, 2010

Model Behavior: Matvey Lykov -The Engaging And The Most Misunderstood



SOMW is recently collaborating with The Model Soup, more news to come about that soon...but we want to share with you an interview Geraldine had with Matvey...great interview and lets us know a side of Matvey nobody has caught until now...

For more you can visit: http://modelsoup.wordpress.com/

This past Thursday I met up to chat with Matvey of Fusion Models. We decided the best way to meet and talk would be at Fusion Models, here in NYC. I showed up on time, but as many know, models always seem to run late. He was running about 30 minutes late for our appointment. This was the first time we ever met, but the conversations that day was engaging and very intellectually stimulating. Matvey arrives in a crisp white button-down Ralph Lauren Polo shirt and dark denim jeans, as though he just came off a page of a magazine editorial. You can tell when he arrived he was a seasoned pro. His charm overpowers the interview. Matvey is a happy individual who made me laugh during the Q & A. This interview was about 1 hour long, which I had to edit a lot out that didn’t pertain to the segment. Hopefully I was able to give you, the readers much more insight to this beautiful person. Not just physical beauty but inner beauty.

Matvey: Hi I’m Matvey. Sorry I’m late. This time difference is affecting my sleep.

ModelSoup: Hi. Nice to finally meet you. Did you just arrive?

Matvey: I arrived from Paris on Monday and still recovering.

ModelSoup: How long will you be here in New York for?

Matvey: Just till this Monday and flying back to Paris for the shows.

ModelSoup: Well thank you for taking time out from your busy schedule to meet with me. Shall we begin? Let’s start off with the basic questions first… Where are you from and How old are you? Let me just turn on my recorder.

Matvey: What is that device?

ModelSoup: Oh it’s my video recorder to document the interview, instead of writing our conversation down.

Matvey: No…No… No videos.

ModelSoup: No it’s not going to be in the post. It’s only for my use for my records. Promise will not be shown publically.

Matvey: Ok. But where did you get that device? And what is it?

Modelsoup: At an event. In a goodie bag, they said it was a disposable recorder, but I knew it had to be not. It’s great it helps me a lot with my writing and work. It’s a FLIP camera/video recorder (I’m not promoting this certain recorder). Ok where were we… let’s begin.

Matvey: I’m from Saint Petersburg, Russia and I’m 23 years old.

ModelSoup: Now you mention you just arrived from Paris, France. Are you living there now? What are you doing in Paris?

Matvey: I just got placed there. I am now with Success Models in Paris. My mother agent is Fusion. I’ve been living there now for 3months. Not that long and not that short either.

(While saying this Matvey is giving me a charismatic grin and charm)

ModelSoup: Do you love Paris?

Matvey: Yes I love Paris. I love Paris as much I hate it. I hate it as much as I love it.

(Matvey putting on that charming grin when he says these words)

ModelSoup: What do you hate about Paris?

Matvey: Hate is such a strong word. No, let me rephrase that. It’s just getting use to the place. I’ve just lived so long here in New York. I’m so use to this place and getting transplanted to another city and country is disconcerting. Getting use to a new environment. I’m just getting use to it. Paris is a beautiful place.

ModelSoup: It is beautiful. You just need time to settle down and explore the new city you are living now. Are you in model housing or do you have your own place?

(As I say this Matvey is shaking his head and grinning)

Matvey: No.No.No that will not do. That is not for me. That is not happening in my life.

ModelSoup: (laughing) So no model housing for you. I take it you have your own place?

Matvey: Yes. No model housing.

ModelSoup: Trust me, I’ve heard horror stories. (laughing)

Matvey: Yes. Finally I have my own place after 3 years of being homeless.

ModelSoup: 3 years of being homeless. Oh my… don’t break my heart.

Matvey: 3 years of living in a suitcase and traveling. It’s pretty intense. It’s melancholy. You just asked yourself it would be nice to have my own bed.

ModelSoup: Since you have been traveling alot, have you gone back to Russia?

Matvey: No. I haven’t gone back. I got bored living there all my life. I wanted to explore other countries and be exposed to different cultures. I got this great opportunity to do just that.

ModelSoup: You wanted adventure. But don’t you miss family, friends, etc… I’m sure you miss home?

Matvey: Yes of course. I’m very close to my family. I call my parents every day. Just to call. I don’t know why I just do it.

ModelSoup: Who are you close with the most and miss the most?

Matvey: I miss my grandmother. This is not acceptable. I haven’t seen her in a very long time. I call my family every day. It just not the same. I don’t think she understands what I do or why I am traveling all the time. I think I confuse her. She’s been living in her small town all her life and she see her grandson who is this person who is always in a different country. She doesn’t understand.

ModelSoup: Will you start to teach her how to use Skype, since it would be easier for both of you to at least see each other?

Matvey: Yes. I will probably have to go to Russia. Give her my old computer and install internet in the house. It will be difficult I need to figure out how to make it easier. For now she can call me she has a phone.

ModelSoup: Let’s get back on track. How long have you been modeling?

Matvey: I think the anniversary is today (June 3rd) or yesterday. It’s been 2 to 3 years now. I think it’s pretty sharp. 2 to 3 years ago I was at this office standing over there (pointing to the white wall at the corner near the fridge) taking poloraids.

ModelSoup: So did you go to open call?

Matvey: I didn’t know what open call was… what is this open call? I came to New York and just went to this office. This girl greeted me at the front desk and asked me what I want. I told her I don’t know what I want, but I’m here. You know better. We went back and forth until they signed me.

ModelSoup: (laughing) Wow. Did you speak fluently English at the time?

Matvey: Yes. When I arrived here I knew my English. It was just difficult to understand the different dialects and the diversity of accents in this city. It overwhelmed me when I first arrived. But it’s getting better.

ModelSoup: How did you decide, ok I’m going to be a model? Did you just wake up and say this is what I want to do with my life? What made you get into this profession?

Matvey: Everywhere I went everyone told me I should be a model. When I came to visit New York, I decide this was the place to see if I could become a model. I figured it would be the best place to start.

ModelSoup: Tell me what current campaigns have you done?

Matvey: I don’t know, I would have to ask my agent (looking over to her desk he finds her busy on the phone). I don’t care about what jobs I get booked for. It’s more about the outcome and the results at the end. For me I like to deal more with the process and the involvement of the work I do. I like working with the photographers, stylists, and the team. The result is the most important to me when I do a campaign, editorial, or even a test shoot.

ModelSoup: Would you say that you wouldn’t get upset if you didn’t get the job such as a campaign or editorial?

Matvey: No. I wouldn’t get upset. I don’t see what the point is. These things happen. If you let those things affect your life… they bring so much negativity. I just try to move on from the disappointment. I try to be happy I don’t want to be frustrated. I don’t remember the bad moments only good moments of my life.

ModelSoup: What can you tell me about the shows you have done? Do you have any interesting stories?

Matvey: I don’t remember. The shows are for me a blur. You just need to go to the next one and the next one. There’s a schedule to keep up with. The only one I remember was a show that the runway was so long. I was the opening model for the show and it was taking forever just to get to the end. All I remember was that the casting director was telling me that I have to walk faster because a certain model was behind me and she was going to walk faster, and if I didn’t do so she would crash into me on the runway. I was so nervous who was this model ? Who was going to run me over? (laughing) Also another show I did this guy in front of me was walking like a penguin. I had a hard time not laughing and holding a straight face. I kept thinking walk faster penguin because I can’t hold the laughter anymore. Seriously, this model had a backpack on the runway and he walked like a penguin all the time I just kept thinking there’s a penguin on the runway!

(at this moment we both started to laugh so hard at this story… it took us a few moments to get back to the interview)

ModelSoup: Let me get my composure back and wipe away the laughter tears. Now tell me do you have a good luck charm or something you take with you all the time?

Matvey: Yes. I do! But I left him at my apt, cause I rushed to get here.

ModelSoup: What is it?

Matvey: it’s a gingerbread man toy. I got him with 5 other gingerbread men. I got them from my friends before I left Russia. He goes with me everywhere. He is very well traveled. He is this small (3 inches tall). He can speak he has movable limbs and he is 3-dimensional.

ModelSoup: Wait… Is the toy from Shrek the Disney Movie?

Matvey: Yes, he came from a McDonalds Happy Meal. I’m not in any way advertising McDonalds, but I love my gingerbread man toy. He is awesome! He can speak. He gets happy and sad. He’s amazing. I take him with me all over. I take random pictures with him all the time. If you Google me you probably can find me with him on the beach in The Dominican Republic.

Modelsoup: (laughing) that is I think the most cutest thing I have ever heard.

Matvey: I remember now… I just did the H&M campaign. I’m so afraid right now to go into the stores. I don’t want to be mobbed by people and get chase, cause I’m the face of H&M. So I might not be visiting H&M for a long time when my campaign is up.

ModelSoup: Trust me you will be fine. They won’t recognize you. You should go and see your work. Take your friends with you. You won’t get chased. I’ve done it many times before with other models to see their ad campaigns at the stores, and people really don’t pay attention. Unless you have insane fans who know you are going to that particular store on that certain time. You will be ok.

Matvey: I really don’t go into the stores. I don’t see myself.

ModelSoup: What do you mean you don’t see yourself? When you walk on the streets and see billboards or storefronts, you don’t notice that you are on the displays?

Matvey: This is what strange about me. I just walk and don’t pay attention to my surroundings. If I have to be somewhere, I just go and I’m not aware of anything around me.

Modelsoup: You have a one tracked mind. You are very focused.

Matvey: Yes. When I’m focused, I’m not focused in something else. If music is being played in my car to loud I go blind. I can’t concentrate. I don’t like things that are loud. I like soft soothing sounds. Maybe that is why I am as you say focus.

ModelSoup: You seem to be a happy person.

Matvey: I am a happy person. I get this reputation that I’m a bitch. That I’m difficult to work with. Really I’m not. There’s a good reason for this. I get angry when I don’t eat. Eating is very important. When I go to a job and there is no catering or no food and I’m working all day with nothing in me. I remain quiet. Cause if I don’t, I will say something bad. I just stay quiet and just think if I don’t eat something soon I’m going to faint. So everyone thinks that I’m bitchy and have a bad attitude, when actuality, I’m just hungry and waiting when I can go and get to eat. This is important. You must feed your body to be happy. Your body needs energy. So you take time to eat. Little here, little there. In this industry we are always on the go, always moving. We need to not starve ourselves and sit down take a moment and put some nourishment in our body. This way we would be much happier. This is the most important part of the job… catering… food.

(again we are both laughing)

ModelSoup: Mental note I have to feed the models. Hahahaha.

Matvey: In this case, the show I like the most would be Raf Simons, because of the clothes and the food. They have the best catering. Everyone wants to be in the Raf Simons show, not just for the clothes. The clothes are beautiful. But when you get booked for his show, you know the food is going to be good. You are just waiting for what delicious catering they have every year.

ModelSoup: We have exhausted this conversation on food. You seem to love to eat. How do you stay in shape, since you seem to eat a lot?

Matvey: I swim, but if I don’t swim I still don’t gain weight. I can eat a lot and not gain weight. I guess I’m lucky that way.

ModelSoup: Amazing. Lucky you. (laughing) What do you do for fun?

Matvey: I stay home. I like to stay in and read and cook. Now I have a home, I can relax. I don’t go out often.

ModelSoup: Do you like a favorite smell?

Matvey: I like the smell of fall when it rains. That reminds me of home. It reminds me of my childhood in Russia.

ModelSoup: This is our last question. If you weren’t modeling what would you be doing?

Matvey: I like managing and producing. The process excites me. Possibly something to do in the film industry. I like cinema.

ModelSoup: Cinema. So what would you say is your favorite film at this moment?

Matvey: I love the film called Mister Lonely. It stimulates you thought process in every scene. The feelings and thoughts are well made. It’s about relationships and all in metaphors.

ModelSoup: Thank you Matvey. I think we are done.

Matvey: That’s all. I talk too much. It was a pleasure to meet you. (Matvey kisses me goodbye on both cheeks) Ah…we must say goodbye the french way.

-By Geraldine Laiz

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